Each fish
has a fun
story.We all have stories, why not go deeper around the island?
catch a smile todayDon't fall into the fishing net, laugh!for youWhere even
the fish
have stories.Based on Madeiran culture for the world.
from
madeira
to the world.Moments and emotions with a pinch of creativity and love.
Find a fit
for everyone
What's Hot?
Rebola Como um Bacalhau Men’s T-shirt
Price range: 19,99 € through 23,99 €? In 1997, Bacalhau Rebolão conquered the beaches of Madeira with his unusual dance steps — they say that no one could keep up with his rhythm, not even the waves! This t-shirt is comfortable, soft, lightweight, and form-fitting. It’s an ideal staple piece for any wardrobe! • 100% combed ring-spun cotton • Heather Grey […]
I’m Hooked… Unisex Sweatshirt
Price range: 25,99 € through 27,99 €🐟 In the 1950s, Garoupa Velho left the rough seas to become a master in the art of Madeiran artisanal cigars — they say that each puff made fishermen travel in their dreams! Rock a classic sweatshirt silhouette with ribbed crew neck, long sleeve cuffs, and a flat hem. Layer it up or wear it […]
Anda Salgado Hoje, Amor! Unisex T-shirt
Price range: 19,99 € through 23,99 €🐟 In 1995, the Salgado couple became famous at the Funchal Marina for seasoning their life together with humor — they say she always offered a pinch of salt to keep the romance spicy! The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around […]
You’re So Fin-Tastic Unisex T-Shirt
Price range: 19,99 € through 23,99 €🐟 In 2018, Amor Salgado and Peixinha Charmosa were elected the most beloved couple at the São Vicente festivities — they say that, since then, no one can resist the charm of their underwater kisses! You’ve now found the staple t-shirt of your wardrobe. It’s made of 100% ring-spun cotton and is soft and comfy. […]
Poncha é o Meu Habitat Natural Unisex T-shirt
Price range: 19,99 € through 25,99 €🐟 In 2019, Robalo das Ponchas was elected the master of typical Madeira drinks — they say it lives inside the glass and never leaves! The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains sharp lines around the edges, and goes perfectly with layered streetwear outfits. […]
Sempre a Morder o Isco! Unisex T-shirt
Price range: 16,99 € through 19,99 €🐟 In 1992, the Traíra Tróplida became famous in the waters of Ponta de São Lourenço for never resisting bait — it is said that it bit hooks of all colors before learning the art of escape! The 100% cotton unisex classic tee will help you land a more structured look. It sits nicely, maintains […]
Peixe fora d’água Unisex T-shirt
Price range: 19,99 € through 23,99 €? They say that, on a full moon night, Peixe Fora d’Água swapped the sea for the streets of Santana just to try the famous honey cake — and came back more stylish than ever! We’re gonna make you an offer you can’t refuse: the best 100% cotton tee you’ve ever tried. Pre-shrunk fabric? Check. […]
FishStorie Unisex Hoodie
Price range: 23,99 € through 26,99 €Ready to slay? Think high-quality cotton with a comfort-fitted hood, matching drawstrings, and a front pocket. Upgrade your look with this dope premium hoodie. • 100% cotton face • 65% ring-spun cotton, 35% polyester • Front pouch pocket • Self-fabric patch on the back • Matching flat drawstrings • 3-panel hood • Blank product sourced […]
FISHSTORIE
Find a fit for everyone
MADEIRA ISLAND
FISHSTORIE
Find a fit for everyone
MADEIRA ISLAND
FISHSTORIE
Find a fit for everyone
MADEIRA ISLAND
FISHSTORIE
Great stories come from small gestures.
Every fish has a story to tell.
New arrivals
New stories to explore!
UNDERWATER CARNIVAL T-SHIRT Unisex
29,99 €More than just a t-shirt, it’s your new comfort uniform. With a modern and relaxed oversized fit, this 100% organic cotton t-shirt brings the Atlantic breeze to your everyday life. Designed to last, made to be lived.
Flores até nas Barbatanas Unisex t-shirt
Price range: 19,99 € through 23,99 €🐟 In 2025, the Rainbow Flower was the star of the Flower Festival and it is said that she paraded through the streets of Funchal with petals on her fins, spreading colors and joy everywhere! We’re gonna make you an offer you can’t refuse: the best 100% cotton tee you’ve ever tried. Pre-shrunk fabric? Check. […]
Curvas? É para já! Unisex t-shirt
Price range: 19,99 € through 23,99 €🐟 In 2025, Robalo Mcrae dominated the winding stretches of Madeira, they say he takes each turn in a go-kart on the seafront as if he were a child with a new toy! We’re gonna make you an offer you can’t refuse: the best 100% cotton tee you’ve ever tried. Pre-shrunk fabric? Check. Side-seamed construction? […]
Bailinho no Mar Unisex t-shirt
Price range: 19,99 € through 23,99 €? In 2023, the Dancing Couple conquered the June festivities in Santama, they say that no one can stay still when they see these little fish in traditional costumes spinning over the waves! We’re gonna make you an offer you can’t refuse: the best 100% cotton tee you’ve ever tried. Pre-shrunk fabric? Check. Side-seamed construction? […]
