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todayWear Madeiran Tradition. With Salt and Humor.
From local poncha to the levadas. Discover unique t-shirts and apparel where even the fish have stories to tell. From Madeira to the world.
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Poncha is My Natural Habitat Unisex t-shirt
24,99 €This t-shirt is the official uniform of the “villain” who knows where to find the best mix on the island. It’s for those who, like Egas, feel more at home in a traditional tavern than in any beach resort. The Mantra: If life gives you lemons, ask for honey and brandy. The State of Mind: […]
I Got So Burnt Out! Unisex t-shirt
24,99 €This t-shirt is the official uniform for those who, like Norberto, give it their all — whether at work, climbing the island’s steep hills, or trying to catch the last ray of sunshine in Porto Moniz — and end the day needing a total “reset”. The motto: If the sun (or life) has fried your […]
Flowers to the Fins Unisex t-shirt
24,99 €This t-shirt is for those who carry the joy of Madeira in their hearts (and now in their fins). It’s a tribute to our flowery island and to those who, like Florinda, know that life is much better when we add color, fragrance, and a touch of madness. The Protagonist: Florinda, the only little fish […]
Going for Espetada Unisex t-shirt
24,99 €This t-shirt is for true connoisseurs of tradition. It’s for those who know that the ritual of the grilled skewer—with the salt, the garlic, and the smell of burning bay leaves—is sacred. If you’re one of those who can’t do without a glass of São Vicente red wine while waiting for the coals to reach […]
Fish Memory, But Eternal Style Unisex t-shirt
24,99 €This t-shirt is for those who, like Sidônio, sometimes walk into a room and forget what they were going to do… but take advantage of the hallway mirror to check if their hair is in place. It’s for those who live in the moment, because yesterday is already forgotten and tomorrow is too far away. […]
Everthing is Fintastic! Unisex t-shirt
24,99 €This t-shirt is for those who have already reached the “Juvenal” level of existence. Those who, even in the middle of traffic on the Via Expressa or in line for bolo do caco (a type of bread), close their eyes, breathe in the Atlantic breeze and remember that, deep down, life on the island is […]
Deep Bass Unisex t-shirt
24,99 €This t-shirt is for those who know that in Madeira the best street parties aren’t cheap, they’re underwater. And for those who, like DJ Deep “Lapas-Bass”, know that to endure life’s depths, the secret is to have plenty of style, sunglasses in the dark, and a bass that makes you feel the vibe all the […]
Limpets On Strike! Unisex t-shirt
24,99 €This t-shirt is for those with a leader’s spirit who don’t stay silent in the face of life’s (or stomach’s) injustices. It’s for those who love our traditions but know how to laugh at the absurdity of seeing a fish in a beret leading a shellfish strike. The Battle Cry: “Justice for the Limpets!” The […]
FISHSTORIE
Find a fit for everyone
MADEIRA ISLAND
FISHSTORIE
Find a fit for everyone
MADEIRA ISLAND
FISHSTORIE
Find a fit for everyone
MADEIRA ISLAND
FISHSTORIE
Great stories come from small gestures.
Every fish has a story to tell.
New arrivals
New stories to explore!
Ridin’ The Waves at Jardim do Mar! Unisex t-shirt
24,99 €This t-shirt is for the fearless, for sea lovers, and for those who know that being “from Madeira” means having the energy of a banana and the courage of a monk seal. It’s a tribute to our wild coast and the vibrant spirit of those who face life (and the waves) with a smile and […]
The Black Scabbad’s deep blue groove! Unisex t-shirt
24,99 €This t-shirt is for lovers of good music and Madeiran nightlife. It’s for those who know that the elegance of the Black Swordfish goes far beyond the dish. It’s a tribute to the jazz culture on the island and to those who, like Américo, know that style is eternal, even in the darkness of the […]
Sippin’ Madeira Wine With the Monk Seal! Unisex t-shirt
24,99 €This t-shirt is for those who know that the true wealth of Madeira isn’t in the gold, but in the time we take to savor a good wine overlooking the Atlantic. It’s for bon vivants, for nature lovers, and for those who, like Silvino, know that “Sippin’ Madeira Wine” is the best therapy in the […]
The Radical Limpet Conquiering Pico Ruivo! Unisex t-shirt
24,99 €This t-shirt is for adventurers, for those who aren’t afraid of steep climbs, and for those who know that in Madeira, the limit isn’t the sea, it’s the sky. It’s for those with the grit (or the suction cup) needed to conquer any “Pico” that life throws their way. The Protagonist: Duarte “Ventosa,” the only […]












